Joanne C. McHugh   Freelance Writer, Editor, and Brand Strategist
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Content Writing and Strategy
Content Strategy Services
Content Marketing Review
How does your website measure up to your competitors’ sites? Is it tailored to address opportunities in your market? Will potential customers easily discover your content via Google? 

I can help you identify opportunities through:

  • Competitive analysis
  • Market Opportunities Analysis
  • SEO Keyphrase Research
  • Target Customer Analysis

Content Marketing Strategy Plan
Does your site have content for customers at all stages of the buying cycle? Does your content address your customers' pain points? Do you have a plan to keep your content fresh?

I can help you create a plan that:

  • Reflects a coherent strategy for the long haul
  • Prioritizes content development opportunities
  • Yields a sustainable publication schedule

Content Writing
Content Editing
Have you fully leveraged your company's existing content? Do you need to spruce up your site to ensure its reach and impact? Is your site creating a positive first impression of your company?

I can fine-tune your content through:

  • SEO keyphrases check-up
  • Optimized titles and meta descriptions check-up
  • Spelling, grammar and readability check-up
  • Development of a content creation style guide


Content Specialties

  • Business-to-consumer
  • Nutrition
  • Pediatric Health
  • Pregnancy, Breastfeeding, and Female Health 
  • Parenting
  • Family Travel
  • History
  • Biography and Memoir
Content Writing
Services

  • Blog posts
  • E-newsletters
  • Print newsletters
  • White papers
  • Articles
  • Thought leadership articles
  • E-books
  • Printed books
  • Case studies
  • Web pages
Content Writing Services
Is your content keyphrase-rich and optimized for Google? Is it compelling enough to keep your customers from bouncing? Will it drive action?

I can produce content that:

  • Helps build relationships with your customers
  • Educates, informs, and tells a story
  • Is optimized for search engines